BUMA 027
MARKETING
College of the Desert · Fall 2026
1 sectionNo open sections · 1 checked
Catalog description
This course introduces core marketing activities, including target segmentation, the marketing mix, and an introduction to market research. The course emphasizes the relationship of human behavior and culture to marketing activities. The student participates in individual and class projects designed to reinforce basic marketing theory and concepts.
Sections
Current meeting, instructor, credit, and enrollment details
0916
FullSeats: 35/35 seats Last recorded: Jul 30, 2026, 11:45 AMClass #0303855Fall 20263 credits
0 available35 enrolled35 capacity10 waitlist
- Days & times
- Tu Th · 11:00 AM – 12:20 PM
- Meeting dates
- Aug 31 – Dec 18
- Location
- Business Building 3
- Instructor
- Salata, Kathy E.
Details checked 4 hours agoSeats checked 4 hours ago
Class numbers and section codes come from the registrar.
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