BUHM 024HOSP. SALES AND MARKETING

Catalog

This class will introduce students to the trends shaping the lodging and foodservice industries, including technology and social media, marketing to Millennials, sustainability, and the "farm-to-fork" movement. Sales and prospecting techniques, the Marketing plan, marketing to various customer segments, distribution, revenue management, marketing for restaurants, and catered events, and customer relationship management will be discussed in this class.