Introduction to Public Relations

Catalog description

Public relations is the process of managing reputations by tracking an organization's actions and stakeholders’ opinions about those actions; reporting on those actions and opinions; and reacting to that information with clear communication directed to affected publics. Students explore the processes, strategies, theories, principles, and techniques of contemporary public relations as practiced by business, governmental, nonprofit, political, advocacy, cultural, educational and civic groups. In this course, students will explore how to open and maintain two-way communication with internal and external stakeholders that influence and are influenced by an organization.