Professional Selling

Catalog description

This course provides an in-depth exploration of the principles, strategies, and techniques of professional selling. Students will learn the fundamentals of the sales process, including prospecting, relationship building, needs assessment, presentation, handling objections, closing techniques, and post-sale follow-up. Emphasis will be placed on ethical selling practices, effective communication, and customer-centric approaches. Through role-playing exercises, case studies, and real-world sales simulations, students will develop practical skills to succeed in a competitive sales environment. This course is ideal for those pursuing careers in sales, marketing, or business development.