MRKT 202Social Media Management

Catalog

The course teaches students to utilize social media strategically for a client or organization. Emphasis is placed on strategic planning and collaboration, tactical execution, and measurement of social media efforts. Students will gain real world experience focused on social media strategy, content planning and creation, management and measurement tools, as well as ethical decision making and crisis management. Students will develop a social media campaign for a current brand and present the campaign to brand managers and business executives. Throughout the course, students will receive HubSpot various social platform training; industry certifications will be obtained upon successful completion of the certification exams.