Digital Marketing

Catalog description

The course is designed to provide students a theoretical understanding of the internet marketplace, which is necessary in order to adapt to its constant changes. In addition, the course will provide extensive hands-on experience, equipping students with real world skills needed to perform vital marketing functions. While various digital tools and technology will be explored, emphasis will be placed on search engine optimization, mobile marketing, and email marketing. Students will receive industry specific training; certification maybe obtained upon successful completion of any certification exams.