Branding for Athletes

Catalog description

This course is a specialized marketing course focused on the branding and promotion of student-athletes. The class will explore the vast opportunities name, image, and likeness (NIL) has created for the student-athlete. Students will investigate business opportunities, marketing strategies, best practices, pitches, and resources on how to capitalize on NIL as a student-athlete and beyond. Topics include personal brand development and presentation, personal marketing plans and media kits, as well as entrepeneurial possibilities. The course provides real-world experience, as students will leave with a customized toolkit and marketing strategy to begin their student-athlete promotion for themselves or a peer.