MRKT 104Content Creation

Catalog

he course is designed to strengthen students' multimedia skills for the purpose of creating compelling digital stories within the journalism, communication, marketing and social media fields. Students will examine current trends in digital storytelling as well as the narrative components and design elements required to create effective digital content. The course will place emphasis on valuable storytelling techniques and tools required to create engaging visual stories. Students will produce a variety of multimedia projects and content including static images, dynamic images, animated GIF's, videos, vlogs, infographics, videographics, podcasts and branded content. Focusing on industry best practices, students will evaluate the effectiveness of select content. Using a variety of tools and platforms, students will strengthen their personal design skills by creating a variety of digital storytelling projects and content samples. Throughout the course, students will receive Canva Design training.