CBUS 104Intro to Business

Catalog

Introduction to Business will study U.S. business systems and the diverse components that are integral to the U.S. and international businesses. The course will focus on developing student understanding and knowledge of key business concepts including: growth of global business, ethics and social responsibility, the significance of entrepreneurship and small business, and an overview of how businesses are embracing new technologies including digital tools and methods such as content marketing, web and mobile advertising and promotion, e-commerce, and digital communications such as social media platforms, blogs, email contributes to the dynamic business environment.