MNGT 4501Entrepreneurship

Catalog

Explores the increasing importance of entrepreneurial activity and the steps necessary in starting a new business venture. Topics include the entrepreneurial personality; recognizing and testing business opportunities; developing the business concept; analyzing risk; and financing the new venture. Students design and present a business plan for a new venture. (F) Prerequisite: MNGT 3051, MARK 3010 and FINC 3056, all with a "C" or better.