MARK 4433Social Media Marketing

Catalog

This course provides a comprehensive exploration of digital marketing in today's dynamic online landscape. It covers foundational concepts such as digital marketing strategy, consumer behavior, and customer relationship management, while delving into critical tactics like website marketing, search engine optimization (SEO), search engine marketing (SEM), email, and mobile marketing strategies. The course also addresses social media marketing, alongside essential aspects of digital brand management, trust, and reputation building. (F) Prerequisites: MARK 3010 with a "C" or better.