MARK 4121Marketing Research & Analysis

Dalton State College · 3 credits · UGRD

Catalog

Focuses on the systematic approach to the application of research techniques and procedures for assessing markets. Topics include research design, questionnaire construction, data sources and collection, data analysis, data interpretation and reporting. (S) Prerequisites: Statistics (BUSA 2850, BUSA 3050, or MATH 2200) and MARK 3010, all with a "C" or better.

Recent sections

Fall 2026 · 1 section

Aug 10 – Dec 8

Section	Days & time	Location	Instructor
01Class #82141	Mo We · 11:00 AM – 12:15 PM	GIGNILLIAT HALL 0226	Hannah Makarczyk