C International Marketing

Catalog description

Formerly MKT 224 C Term hours: 54 lecture This course focuses on the opportunities and challenges of conducting business on an international scale. It provides comprehensive coverage of the global marketing environment; importing/exporting; foreign economic, political and legal systems; cultural differences; international finance; marketing research; and business plans. This course is designed to provide students with the latest understanding of global issues, disciplines, competitions and the necessary skills in making strategic decisions based on a global perspective. (CSU)