BUS 222

C Principles of Marketing

Cypress College · UGRD · Fall 2026

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(Formerly MKT 222 C) Term hours: 54 lecture. This course studies the marketing activities required to plan, price, promote, and distribute goods or services to potential customers. The areas of study include market research, consumer behavior, product development, advertising, sales, Internet marketing, wholesaling and retailing, and international trade. (CSU)

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Class #cypress-0228Fall 2026UGRD3 credits
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