BUS 103

C Principles of Advertising

Cypress College · UGRD · Fall 2026

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Formerly MKT 103 C. Term hours: 54 lecture. This course focuses on advertising and promotion, the print media, copy and layout, radio and television commercials, the Internet and social media, and public relations with an emphasis on what advertising agencies do. (CSU)

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Class #cypress-0217Fall 2026UGRD3 credits
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