AI for Business and Marketing (Online)

Catalog description

This course is designed to demystify AI and tackle the key barrier to AI adoption — lack of fluency and shared knowledge — particularly among senior management, marketing professionals new to AI and non-marketers. It offers a holistic and accessible approach, equipping learners with practical skills and simple yet comprehensive AI fundamentals to confidently understand and integrate AI into business processes. Participants will learn how to enhance decision-making, optimize operations and drive growth with AI across business functions, such as marketing, sales and operations. The AI for Business and Marketing short course is designed for professionals who want to harness the power of AI across both marketing and broader business. Learn how to integrate AI into processes, enhance decision-making and drive innovation and growth across your organization.