Strategic Communication and Marketing for the Arts

Catalog description

This course teaches the theory and practice of effective strategic communications and marketing for arts organizations, films and art and media businesses. Students learn techniques for formal and creative industry-leading techniques for maximizing exposure for a cause or brand through public relations, social media and digital media storytelling tools. The course will allow students to select an organization or film project around which they use cutting-edge tools and best practices to develop long-term media strategy, breaking news, crisis communications and brand elevation.