Generative AI: Exponential Tool or Existential Threat

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In the span of a year, Generative AI has gone from an emergent technology with far-off consequences to becoming the center of cultural conversation with quickly realized implications for business, politics, media, the economy, and beyond. Since its launch in November 2022, ChatGPT has already been widely seen as the fastest-growing consumer internet app ever. This one-credit, Special Topic course will help immerse students in Generative AI with a focus on its role and impact In the marketing landscape.