Special Topics: The NEW New

Catalog description

The communications landscape is changing so rapidly that identifying, assessing, and harnessing trends has become a critical business skill. New and disruptive technologies as well as new forms of message distribution cause fundamental changes and significant opportunities that will result in shifting power structures. Some pillars like Facebook and Google are in place, but the rise of retailer as media owner, and service players (like Uber and Airbnb) have yet to play out to anything like its full extent. This intensive course brings trendspotting executives and visionary entrepreneurs into the classroom to share their expertise on emerging trends that will transform the future.