Branding Influentials

Catalog description

This course Examines how to identify, cultivate and engage influencers who can help a company or business advance its brand in the marketplace. The class examines the role of influencers in media, the digital sphere (professional bloggers, citizen experts) and industry professionals/celebrities, and CEO’s. Students will become proficient in developing targeted media lists using media databases and understand social media listening using the latest software to monitor the digital influencer space in identifying trends, understanding the news value, context and flow of information, and utilizing feedback to adjust an organization’s digital media strategy to an equilibrium state.