Creative Round Robin

Catalog description

This elective immerses Creative Track students in real-world agency life by developing campaign concepts across different media under the guidance of select creative teams currently working at high-level agencies. Overseen by a BIC faculty member, students will have the opportunity to visit five different firms and expose themselves to their distinctive ways of approaching a brief. Based on strategic thinking, students will create a number of campaign concepts that unite “art & copy” with an eye towards further development and inclusion in a spec book – or pre-professional portfolio.