Advertising and Public Relations Workshop II

Catalog description

For senior Media and Communication Arts majors specializing in advertising and public relations only. This is a concept, writing, and design intensive workshop that culminates in a completed professional portfolio. Under the supervision of a faculty member, students work individually and in teams to complete a variety of assignments that will include several advertising and public relations campaigns. Students integrate concept and copy with the graphic component which is completed in the department's computer graphics lab.