MCA 37600
Advertising Planning
CUNY City College · UGRD · Fall 2026
1 section
Catalog description
Application of advertising management principles to specific problems andcase studies. Focus is on developing advertising strategies, budgets andmedia plans. Attention will be given to national and international marketingenvironments.
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001
Availability not recently verifiedClass #cuny_city-MCA37600Fall 2026UGRD3 credits
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