Entrepreneurship for Media Studies

Catalog description

This course familiarizes students with media-related entrepreneurship using time-tested business and brand building techniques and communications technologies that expand market share and global awareness of products or expertise. Using case studies, students develop a personal and professional global positioning system (GPS) to become an independent business owner in a media related field. Field trips to the NYC Department of Small Business Services (NYC Solutions) and New York Public Library's Science, Industry and Business Library (SIBL),help students refine their research and business development expertise.