MCA Special Topics: CCNY & NY Giants Marketing Research

Catalog description

In this special topics course students work on an assignment for the New York Giants. Students spend the semester collaborating on an integrated communications research project, analyzing communications on channels including, but not limited to, social media and digital content, influencer marketing, above-the-line communications, events, and retail. At the end of the semester, students present their findings to representatives from the New York Giants, key members of CCNY's faculty and executive leadership and other distinguished guests.