Internal Corporate Branding

Catalog description

This course examines how an organization and its brand stay consistent with its mission, goals, and policies while engaging its employees through developing: communications that permeate throughout an entire organization, content that resonates across Intranet and digital media platforms and blogs; initiatives that inspire employees to embody the brand, mission and goals of the organization as they engage online and in their communities. Students will engage in such topics as brand building, change management, corporate communications, stakeholder engagement, digital media guidelines, and social listening so that they can take a leadership position at the management table.