Topics in Entrepreneurship

Catalog description

Entrepreneurship is the driving force of business and continuous value creation. This applied course focuses on the essential skills, strategies, and processes necessary for starting, launching, leading, growing, commercializing, scaling, and harvesting innovative ventures. The course also addresses the fundamentals of corporate venturing. Students explore a wide array of topics germane to the entrepreneurial process including market opportunity identification and evaluation, concept development, product/service development, business process improvement, business model development, leading venture teams, and venture financing.