ZEP 9720
Perspectives on Global Business
CUNY Bernard M Baruch College · UGRD · Fall 2026
Catalog description
This international business course is the capstone experience in the executive MBA and MS degree programs. It builds on students’ prior courses to provide greater depth in their knowledge and understanding of international business andstrategy, while also preparing them for a global experience tightly focused on one or two destination countries. We examine a wide range of topics, including country economic conditions, business/government relations, the role of foreignbusinesses in the economy, as well as more specific business problems such as strategies and coping with competition. Students will gain a very detailed understanding of country (or countries) of focus, which will help develop their skills for solving business problems as well as designing and implementing successful strategies for international business. The final project involves applying these skills to a practical project that extends the knowledge gained throughout the programto an international setting in which pure business considerations are balanced with social and ethical realities.
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