Healthcare Ventures and Entrepreneurship

Catalog description

As the Capstone Experience in the Baruch College Executive MBA in Healthcare Administration program, this course is integrative in nature, drawing on multiple functional disciplines, such as economics, finance, marketing, and organizational behavior. It requires executive students to apply all of the business disciplines learned throughout the program, as well as the perspectives gained regarding the healthcare industry, to an innovative health services venture. The course is divided into two main parts. The first part introduces students to various theoretical perspectives and frameworks that will help them develop and critique internal new ventures / intrapreneurial projects as well as entrepreneurial ventures. In the second part, which is experiential in nature, students apply these perspectives to develop and present a business proposal that is built on an innovative concept.