ZEP 9617
Strategy and Competitive Advantage in Healthcare
CUNY Bernard M Baruch College · UGRD · Fall 2026
Catalog description
This course examines how organizations can gain advantage against competitors in the complex and dynamic global healthcare marketplace. Core business strategy themes include how to analyze the business environment, assess resources and capabilities, and choose competitive strategies for healthcare organizations. The course also considers how they can create corporate value through configuring and coordinating multi-business activities. Core corporate strategy themes include how to analyze scale and scope, evaluate corporate competencies, manage the multi-business corporation, assess global strategies, and select corporate strategies for healthcare organizations.
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