Managerial Economics for Executives

Catalog description

This course provides executive students with key analytical tools that are essential to managerial and executive decision making at the corporate level. We begin with an overview of decision making by consumers and firms and how they interact in competitive markets, identifying the conditions under which markets function efficiently. We then analyze situations in which markets do not work efficiently. In turn, this highlights the role and importance of strategic behavior on the part of competitive firms. Through an analysis of optimal firm decisions involving pricing, entry, and exit, among others, students will acquire a deep understanding of the main concepts that drive consumers’ and firms’ decisions and how to use thoseconcepts to analyze specific problems.