Categorical Data Analysis

Catalog description

The application of categorical and data methods to business research. The course covers measurement scales; contingency tables (two-way and multi-way), including the log-linear model; logistic regression; and categorical time series analysis. Each student will do a project involving the application of several multi-attribute methods to market research. Multi-attribute computer packages will be used to analyze the results of these projects, and oral presentations will be made to the class.