Enrollment Management

Catalog description

This course will explore the origin, strategies, and contemporary practices of enrollment management within American colleges and universities. The class will begin with a foundational concepts of enrollment management to understand how this approach came into existence in higher education while also examining the various organizational structures and leadership competencies related to this area. Students will use relevant texts, industry data, scholarly articles, and other instructional materials to address the following questions: 1. What is the function of enrollment management at a college or university? 2. How do enrollment management practices inform institutional practices that assist colleges/universities achieve their goals? 3. What professional competencies must enrollment managers have to be successful? Open to Austin W. Marxe School of Public and International Affairs students; others with Marxe School permission.