Strategic Communication for the Public Good

Catalog description

In this course, students will create and manage persuasive campaigns for a range of government and nonprofit organizations in fields such as healthcare, education, and environmentalism. Students will study theories of persuasion and social influence, and classic media campaigns such as public service announcements against drunk driving and ads for political candidates. Through such studies, students will learn how to apply principles of persuasion to influence diverse audiences in contemporary contexts involving issue advertising, election drives, the Internet, social media, and movement communication.