Commercial Music and the Media

Catalog description

A study of music utilized in the television, radio, corporate, and industrial markets, emphasizing the connection between compositional procedures and commercial objectives. The aesthetics of commercial/functional music written or used to advertise a product or convey a message will be considered. The techniques of the composer in correlating music with text and dramatic gesture will be explored and appropriate criteria will be determined for music used in commercials, documentaries, corporate promotional releases, and industrial settings.