Special Topics in Digital Marketing

Catalog description

This course focuses on timely and relevant topics in digital marketing that are not covered in the regular curriculum. The course topics are determined each semester by the Department. The topics and additional pre-requisites will be announced during the preceding semester. Students may take this course more than once provided that different topics are covered.This course is expected to enroll approximately 40 students each semester; it will be used as an elective course in the MBA Marketing major, an MBA general elective, or an elective in the MS-Marketing program. Pre- or corequisite: MKT 9703