Sustainable Marketing

Catalog description

This course explores the marketing-related issues, problems and opportunities created by the changing physical environment and the challenges to the sustainability of life as we know it. A combination of lectures, talks by specialist guests, field work and readings is used to examine various aspects of the topic. The coverage will be broad, ranging from ethical concerns to the relationship of green markets to international trade patterns. Students will execute both individual and group projects in the course of learning how to apply this knowledge to practical marketing tasks such as market analysis, new product development, and product management.