Marketing Analytics

Catalog description

Marketing analytics is the application of statistical techniques to the art of strategic and tactical marketing decision making. The goal of this course is to provide students with a comprehensive appreciation of core analytical competencies. These include: data manipulation and hygiene; exploratory analytics; visual analytics, predictive analytics, leveraging results to make critical marketing decisions; andreporting and communication skills. Students will learn how to manipulate, analyze, and model marketing data through advanced descriptive and predictive techniques using current and relevant statistical tools.