Retailing I: Retail Marketing

Catalog description

This course offers channels of Distribution approach to the retail function. As such, it is useful to all Marketing major (who ultimately most contend with selling through retailers even though they may not directly perform retail functions). Topics include types of retail formats and how they evolve, multi-channels retailing, location analysis, merchandise assortments, competitive advantage, pricing and communication mix. Course material is focused on both large and small retailers as well as on retail entrepreneurship.