Advertising Creative Strategy and Tactics

Catalog description

This course is workshop designed to develop and enhance the student's creative thinking and persuasive communication skills as applied to: advertising and other promotional tools, buzz marketing, guerrilla advertising, public relations, and publicity. The course includes hands-on individual and group exercises relating to persuasive communication techniques and their application to communication strategies. Besides written creative skills, the course will also emphasize the connection between copy and visual design in order to give students proficiency in making sound creative judgments. The skills developed in this class can be applied at an advertising agency or in the marketing department of any organization.