MKT 3140

Interaction Design: Designing Innovative Digital Products and Services

CUNY Bernard M Baruch College · UGRD · Fall 2026

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This course orients students to the full spectrum of interaction design. Itexplores how consumers perceive digital products and services, interact, and live with them. The class will cover a series of cutting-edge tools and methodologies that will enable students to research and understand user emotions and behavior, and design innovative digital products and services that will provide value to the consumer. Examples of successful interaction design from various industries will be reviewed, analyzed, and discussed (e.g.,Financial Services, Fashion, Video Games, Health and Wellness, etc.).

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Class #cuny_bernard_m_baruch-MKT3140Fall 2026UGRD3 credits
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