IBS 9800

The Multinational Enterprise and Global Markets

CUNY Bernard M Baruch College · UGRD · Fall 2026

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The course introduces future managers to how international factors influence modern business decision-making and seeks to provide them with the requisite problem-solving skills to function in the global environment. The overarching goal of the course is to provide students with a broad overview of concepts, principles, and tools to manage business in global markets. Specifically, the course will emphasize:?Globalization?Cultural and government influences?International trade and investment theory?Importing/exporting?International entrepreneurship?Global finance and currency movements?Entry modes to global markets

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Class #cuny_bernard_m_baruch-IBS9800Fall 2026UGRD3 credits
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