ENT 9962
Exploring the Family Firm
CUNY Bernard M Baruch College · UGRD · Fall 2026
Catalog description
Worldwide, family firms predominate. This course offers students an opportunity to explore and understand all aspects of a family firm including current conceptualizations and theories, research methodologies, and family and business dynamics. Best practices will be discussed, as well as ways to establish governance structures for business continuity and growth. Students will understand the family system, the firm ownership structure, and how both interface with the business system. Students will also have an opportunity to study a family firm and provide strategic recommendations for the family and the firm. Students who are involved in their own family firm, or work for one, or wish to become a consultant or investor, and/or would like to have their own business someday, will benefit from this course.
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