ENT 4967
Technology and Innovation in Entrepreneurship
CUNY Bernard M Baruch College · UGRD · Fall 2026
Catalog description
This course provides students with a foundation to understand the role, contribution, and potential implications of technology and innovation in any organizational context. The course is relevant for students starting and managing a technology business as well as for students with an interest in taking a strategic approach to the development of technology and innovation in general. The course will provide a mix of theoretical and practical knowledge about the role of technology in entrepreneurship or any form of venture more generally. With a focus on current technologies, the course emphasizes experiential learning, develops students’ understanding of emerging issues, challenges, and opportunities of technology, and makes use of this knowledge strategically for innovation in an organizational context. At the end of this course, students will have gained a strong general understanding of current technologies allowing them to manage innovation and technology in a strategic manner to support key components of a business or any organization at a managerial level.
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