ENT 4960

New Venture Management

CUNY Bernard M Baruch College · UGRD · Fall 2026

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This course focuses on the post-launch phase of the entrepreneurial process. Students will learn how entrepreneurs lead and manage new businesses, scale those businesses into sustainable enterprises, and decide whether and when to harvest value and/or exit the market altogether. Equipped with this knowledge, students will then interact with practicing entrepreneurs to analyze how effectively these principles are (or should be) applied in the real world.

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Class #cuny_bernard_m_baruch-ENT4960Fall 2026UGRD3 credits
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