The Art of Persuasion

Catalog description

No matter how good an idea is, it will be of little value if the entrepreneur cannot convince others of its importance and garner support. This course will, therefore, expose students to the importance of, as well as the skills needed build, an entrepreneur’s communication skills. Students will learn fundamental concepts and strategies essential to both selling and negotiation that will enable the student to engage in meaningful dialogue with a host of stakeholders critical to the entrepreneurial process.