Counseling the Corporation

Catalog description

The contemporary business environment calls for decision-makers in corporations and non-profit organizations to engage all their internal and external constituents, honestly, actively, and consistently. The corporate communicator's role must include such strategic expertise and must be part of the strategic planning and decision-making process. This seminar explores the philosophy, competencies, methods, and practices that lead to successful outcomes that can be managed, as well as measured. Readings include papers from the Arthur W. Page Society and The Institute for Public Relations Research. Lectures will focus on case histories drawn from the most significant contemporary events. Students question, examine, and determine best steps for managing current events.