Media Analysis for Corporate Communication

Catalog description

This course will cover the history, organization, ownership, and functioning of print, broadcast, and electronic media with a special emphasis on the coverage of business. Some of the questions addressed include: How are stories selected? What sources are consulted? How do deadlines shape the news? The institutional contexts and intellectual underpinnings of the practices of business journalists and corporate communication specialists will also be stressed, including a number of historical case studies. This is the same course as ENG 9505. Students will receive credit for COM 9505 or ENG 9505, not both.