Organizational Thought Leadership

Catalog description

This course introduces students to the strategic potential of thought leadership and executive communications for advancing an organization’s position in the marketplace of ideas. Discussion spans the full suite of knowledge-based communications practices, including organizational thought leadership strategy, thought leadership content/research development, executive communication and messaging, social media communications, media relations, and spokesperson training. Students will learn how to advise and collaborate with senior executives on their role in organizational communications, personal message development, and public appearances.