Communication Strategy

Catalog description

This course builds on PAF 9103 Communication in Public Settings, which emphasizes strategic issues in communication. Here students will focus on the management of institutional communication rather than the basics of message design. The goal is to provide public managers with theoretical and practical tools to integrate communicative considerations into institutional decision-making. The course will cover the basics of negotiation, consensus building, media selection, and thematic strategy. This course is the same as PAF 9139. Students will receive credit for COM 9139 or PAF 9139, not both.